Advertising definition of 10 Authors
1) Any paid non- personal clearly sponsored message conveyed through the media.
According to Mullin, Hardy and Sutton
2) Any paid form of non-personal presentation of ideas, goods, and services by an identified sponsor.
According to The American Marketing Association, Chicago
3) Advertising is the non-paid communication of information usually paid for and usually persuasive in nature about products or ideas by identified sponsors through various media.
According to William J Stanton
4) Advertising is a business activity, employing creative techniques to design persuasive communication in mass media that promotes ideas, goods and services in a manner consistent with the achievement of the advertiser’s objectives.
According to Cohen
5) Advertising is a printed, written, oral and illustrated art of selling.
According to Frank Presbrey
6) Advertising is to give public notice or to announce publicity.
According to Webster
7) Advertising is the means of mass selling that has grown up parallel with and has been made necessary to mass production.
According to Gardner
8) Advertisement as a form of paid announcement intended to promote the sale of commodity or service to advance an idea or to bring about some other effect, desire by the advertiser.
The encyclopedia Britannica
9) Advertising is any paid form of communication intended to inform or influence one or more people.
According to Jermy Bullmore
10) Advertising means to develop favorable brand image to enlarge market share and to increase the profits of the organization in the long run.
According to David Ogilvy
